Max-Q is the point during a rocket’s launch when it experiences the most air pressure pushing against it.
Imagine riding your bike really fast downhill. If the wind is blowing hard against you, it gets harder to keep going. Now, think about a rocket blasting into space. As it speeds up through the air, the wind (air pressure) pushes against it more and more. At one moment, that pressure reaches its highest point—that’s called Max-Q!
After Max-Q, the air gets thinner as the rocket keeps going up, so the pressure starts to go down. Engineers have to make sure the rocket is strong enough to survive this moment so it doesn’t break apart.
We think this is a perfect analogy to what many of us experience while trying to get a product launched and scaled. Sound familiar? Jump in and join the conversation.